Gold coins are more aesthetically pleasing, containing amazing designs such as the bald eagles on a Gold American Eagle or the American Bison on the American Buffalo Gold Coin. Though gold bullion does not contain such striking imagery, solid pure gold ingots are extremely beautiful to hold and an incredible precious metal to own. Ten ounces of pure gold bullion and ten one-ounce coins have the same intrinsic value, but investment grade gold coins trade at a premium while having the advantages of their smaller format and improved authenticity features. Gold bullion is often selected more for larger commercial investments, gold bullion coins increase in value similarly according to their like intrinsic value. Coins, which are truly rare and historically significant, vary in price according to numismatic collector supply and demand and typically not relative to their intrinsic metal value.